The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi na Tiago Russo and Katia Martins

ʻO The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi na Tiago Russo and Katia Martins he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2023

The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi

na Tiago Russo and Katia Martins

Mea Kūʻai: The Craft Irish Whiskey Co.

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

47,316

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #149368

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi

He hōʻailona ka Donn i ka muli loa o The Craft Irish Whiskey Co. he ʻīpuka i nā waiwai koʻikoʻi o ka brand e like me ka ʻike hohonu e pili ana i kēia a i ʻole kekahi huahana a CIWC e hoʻomohala ai. ʻAʻohe mea i mālama ʻia, ʻaʻohe kikoʻī liʻiliʻi loa. Mai ka hoʻolālā ʻana i ka hue ʻōlelo hoʻohaunaele, a i kahi pahu ʻike immersive, hiki i ka mea hoʻohana ke loaʻa i kēlā me kēia ʻāpana e hiki ke hāʻawi maoli i ka ʻike whiskey kūpono no hoʻokahi. ʻO ke aniani, ka pipette a me nā pōhaku, i hoʻopaʻa pono ʻia ma ke kua o ka pahu, e hana i kahi hōʻike paʻa o nā mea pono, i hoʻohui ʻia me ka paʻi palupalu o ka ʻili kikoʻī.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā The Donn ʻo Ka Whiskey Malt Irish Hoʻokahi i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Nā Ana a me ka Hoʻopili: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Nā Lepili: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
ʻEnehana Hana: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Pilikia Hoʻolālā: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Noiʻi: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Hoʻoulu Manaʻo: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Ka Lōʻihi o ka Papahana: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Kaʻina Hana: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Nā Lālā Hui: Tiago Russo
Katia Martins
Jose Augusto
Nā Kuleana Kiʻi: The Craft Irish Whiskey Co.