Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana na Sherry Kuo

ʻO Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana na Sherry Kuo he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2023

Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana

na Sherry Kuo

Mea Kūʻai: Patisserie Chez Mikki

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

12,771

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #149513

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana

ʻO Patisserie Chez Mikki, kahi meaʻai momona i hoʻokumu ʻia ma Tokyo, i manaʻo e hoʻokaʻawale iā lākou iho i kahi mākeke hoʻokūkū ma o kahi hoʻolālā hoʻolālā hou. ʻO ka pahuhopu ka hoʻokumu ʻana i kahi kūʻai kūʻai kūʻokoʻa a hoʻoikaika i ke kiʻi brand ma ka hana ʻana i kahi ʻike paʻa me kahi hiʻohiʻona ʻike cohesive e hōʻike ana i ke ʻano o kēlā me kēia huahana. ʻO ka hopena o ka hoʻolālā hou ʻana i hōʻike ʻia i nā kala pastel a me nā memo akamai e hana ai i kahi pilina pili me nā mea kūʻai aku, e alakaʻi ana i ka hoʻonui ʻana i ke kūʻai aku a me ke kākoʻo ʻana i ke kaiāulu kūloko mai ka hoʻomaka ʻana o ka hoʻolālā hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Nā Ana a me ka Hoʻopili: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Nā Lepili: Branding, Typography, Pastry, Words, Colors
ʻEnehana Hana: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Pilikia Hoʻolālā: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Noiʻi: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Hoʻoulu Manaʻo: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Ka Lōʻihi o ka Papahana: This redesign had been applied to Chez Mikki packaging since 2020.
Kaʻina Hana: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Nā Kuleana Kiʻi: Hsin-Hui Kuo, Hidetsugu Watanabe