Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu na Wallrus Design Studio

ʻO Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu na Wallrus Design Studio he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu

na Wallrus Design Studio

Mea Kūʻai: Wallrus Design Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150948

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu

Kikokikona Puke: ʻO Oat Milk kahi hoʻolālā hoʻopaʻa no kahi ʻīnu waiū mea kanu i hana ʻia mai ka ʻoka. He pahu paʻa maʻemaʻe (aseptic carton box) ka hoʻopaʻa me ka laulā he 85 mm, ka hohonu he 85 mm, a me ke kiʻekiʻe he 230 mm, a ua hoʻokomo ʻia nā kiʻi ma o ke paʻi flexographic. Aia nā kiʻi hōʻike o nā kānaka ʻōpio me nā ʻano noho ola like ʻole ma luna o ka hoʻopaʻa, e hōʻike ana i ka ʻīnu he mea hou a waiwai i ka meaʻai. Hōʻike ʻia nā hana maikaʻi o ka lā i loko o nā kiʻi ma kahi ʻano mālie. Manaʻo ke kumu o kēia hoʻolālā e kū kiʻekiʻe aʻe ma luna o ka waihona kūʻai, a e kono i nā mea kūʻai i ʻike ʻole i ka ʻono o ka waiū ʻoka e hoʻāʻo iā ia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Nā Ana a me ka Hoʻopili: Width 85 mm x Depth 85 mm x Height 230 mm
Nā Lepili: Oat Milk, Tetrapak, Milk, Healthy
ʻEnehana Hana: This product is flexo-printed on tetrapack aseptic box.
Pilikia Hoʻolālā: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Noiʻi: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Hoʻoulu Manaʻo: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Ka Lōʻihi o ka Papahana: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Kaʻina Hana: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Nā Lālā Hui: Creative director: Matin Mirzaei
Nā Kuleana Kiʻi: Mockup: Wallrus Design Studio