ʻO Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope na Wallrus Design Studio he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2023
Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope
Mea Kūʻai: Wallrus Design Studio
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #151041Ka Hoʻolālā
E Pili Ana iā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope
Kikokikona Puke: ʻO Waggner Coffee kahi hoʻolālā hōʻeha no kahi hōʻailona kope Kelemānia. Ua kāhāhā ʻia ka ʻeke me nā puka makani lāʻau Kelemānia kahiko, i kaha ʻia ma ke ʻano laina, me ka hōʻailona hōʻailona i kau ʻia ma waenakonu. Hōʻike ka hōʻailona i kahi dia e noho ana i loko o kona hale a e inu ana i ke kope, me kahi mālamalama ma hope ona, he hōʻailona no nā kānaka e ala ana i ka pō a inu kope. Ua paʻi ʻia ka hoʻolālā ma o ke ʻano rotogravure ma luna o kahi ʻeke kope metala i ana ʻia he 100 a me 70 a me 280 milimika. ʻO ka pahuhopu, e hoʻomaʻa maʻalahi i ka hōʻailono ma luna o ka papa kūʻai piha i nā mea.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Nā Ana a me ka Hoʻopili
- Width 100 mm x Depth 70 mm x Height 280 mm
- Nā Lepili
- Coffee, Packaging, German product, Wallrus
- ʻEnehana Hana
- This product is rotogravure-printing on metalized coffee pouch.
- Pilikia Hoʻolālā
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Noiʻi
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Hoʻoulu Manaʻo
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Ka Lōʻihi o ka Papahana
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Kaʻina Hana
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Nā Palapala Kuleana
- Mockup: Wallrus Design Studio
- Nā Lālā Hui
- Creative Director: Matin Mirzaei
- Nā Kuleana Kiʻi
- Mockup: Wallrus Design Studio
Kākoʻo ʻIa
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