ʻO Siviano ʻo Ka Waina ʻitalia na Valerii Sumilov he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2023
Siviano ʻo Ka Waina ʻitalia
Mea Kūʻai: Shumi Love Design
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #151378Ka Hoʻolālā
E Pili Ana iā Siviano ʻo Ka Waina ʻitalia
Hoʻoikaika ʻia kēia hana e Italia a me nā mea āpau e pili ana iā Italia: kāna mau pōpō masquerade, kāna mau mea pohihihi, kāna hui huna, kona ʻohana a me kāna moʻomeheu waiwai. Ua ʻimi ka hoʻolālā e hōʻike i ka mysticism, mystery, a me nā makemake kapu. Ma ke kūʻai ʻana i kēia waina, kūʻai ka mea kūʻai aku i kahi tiketi komo i kahi hui hanohano, i kahi kauoha huna, ʻo ke komo ʻana no ka poʻe i koho wale ʻia. Hana ʻia ka lepili ma kahi ʻano paʻakikī kumu. Hoʻololi ʻia ka leo i ka ʻākau e hoʻohuli i ka nānā ʻana me kona asymmetry. Hāʻawi kēia i nā aesthetics a me ka mystique i ka manaʻo hoʻolālā holoʻokoʻa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Siviano ʻo Ka Waina ʻitalia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Siviano ʻo Ka Waina ʻitalia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Siviano ʻo Ka Waina ʻitalia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.
The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design. - Nā Ana a me ka Hoʻopili
- Label: 86 mm X 145 mm. Paper: Vergé White
- Nā Lepili
- italian, wine, siviano
- ʻEnehana Hana
- Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
- Pilikia Hoʻolālā
- The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
- Noiʻi
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
- Hoʻoulu Manaʻo
- The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
- Ka Lōʻihi o ka Papahana
- The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
- Kaʻina Hana
- The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
- Nā Palapala Kuleana
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Nā Lālā Hui
- Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
- Nā Kuleana Kiʻi
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
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