Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki na Angela Spindler

ʻO Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki na Angela Spindler he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2024

Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki

na Angela Spindler

Mea Kūʻai: Depot Creative

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #157788

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki

Ua hoʻomohala ka ʻoihana i ka manaʻo waiwai o Sweet Victory e hōʻike pono ana i nā pōmaikaʻi o ka palapalā inoa. Ua kukulu lākou i ka ʻōlelo o ka lanakila. Mai ka ʻike huaʻōlelo hoʻoholo a me ka moʻolelo, ua hana lākou i ka ʻike nānā paʻani, ua kaha i nā kiʻi hoʻailona o Grumpy Bums a ua hoʻolālā i ka wahi waiho huahana a me nā waiwai digital. Me nā waiwai kumu o ka palapalā inoa - ka maika'i, ka hui pū 'ana, a me ka 'ōweliweli 'ole - ua ho'omohala ka 'oihana i ka wahi waiho e lilo i 'ike ho'ohenoheno a le'ale'a ma o ka ho'ohui 'ana i nā 'ohana ma o ka ho'omo'a 'ana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Nā Ana a me ka Hoʻopili: Box dimensions are as follows:
140 x 200 x 35MM
Nā Lepili: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
ʻEnehana Hana: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Pilikia Hoʻolālā: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Noiʻi: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Hoʻoulu Manaʻo: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Ka Lōʻihi o ka Papahana: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Kaʻina Hana: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Nā Lālā Hui: Creative Director/Designer/Illustrator: Angela Spindler