ʻO Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2024
Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #159631Ka Hoʻolālā
E Pili Ana iā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu
Kikokikona Puke: ʻO Mirinda Global Refresh he hoʻolālā ʻeke hoʻopaʻa i hana ʻia no kahi inu palupalu piha kinoea. Hāʻawi ke ʻeke hoʻopaʻa i ka inoa kālepa i kahi manaʻo hou a ʻokoʻa i loko o ka māhele inu palupalu piha kinoea. He ʻōlelo kiʻi ikaika, hou, a noʻeau ke ʻano, i hoʻomohala ʻia me ka noʻonoʻo ʻana i nā ʻono o ka poʻe ʻōpio, kikohoʻe, a kiʻi nui ka manaʻo. Hōʻike pū ke kālai ʻana i ka moʻomeheu inoa kālepa o nā ʻono hua ʻai hou a kupanaha. Manaʻo ke ʻano hou i ke kūkulu ʻana i ka ʻike nui aʻe a e kōkua i ka inoa kālepa e kū kaʻawale ma ka mākeke o kēia manawa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Hoʻoulu Manaʻo
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
