Lele i ka ʻike
Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu na PepsiCo Design and Innovation

ʻO Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2024

Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu

na PepsiCo Design and Innovation

Mea Kūʻai: PepsiCo

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

26,044

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159637

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu

Kikokikona Puke: ʻO Mirinda Plus Restage kahi hoʻolālā hōʻiliʻili no kahi soda ʻono hua ʻai i kūʻai ʻia ma ʻAigupita. ʻO ka soda ka mea inu kaulana loa i nā hanana kūikawā a me nā hui pilikanaka ma ʻAigupita, kahi i ʻinu ʻole ai ka nui o nā kānaka i ka waiʻona. Loaʻa i ka Mirinda Plus ka soda me kahi liʻiliʻi wai hua ʻai, kūpono i ia mau hanana. Hoʻohana ka hōʻiliʻili i kahi ʻōnaehana ʻike maka ʻāla nui i manaʻo ʻia e hoʻokau i ka hopena i ke ao a me ke ahiahi. Hoʻonoho ka hoʻolālā iā Mirinda Plus ma ke ʻano he mana makua hou aʻe o Mirinda, kahi soda ʻono hua ʻai i kaulana ma ka honua a puni.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Hoʻoulu Manaʻo
To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Kākoʻo ʻIa

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E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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