ʻO Extra Melty Upgrade Pūʻolo Mika na ShinyBay Design he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2024
Extra Melty Upgrade Pūʻolo Mika
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #160786Ka Hoʻolālā
E Pili Ana iā Extra Melty Upgrade Pūʻolo Mika
Hana ka papa hoʻolālā ma muli o ka manaʻo o ka hau heheʻe, e hōʻike ana i ka hiki o ka mea kūʻai aku e hoʻēmi i ka pilikia. Noi ʻia e mālama i nā hiʻohiʻona waihona ʻike ʻia e like me ka hōʻailona EXTRA a me ka nalu, no laila hoʻololi ka papa i ka nalu i ala heʻe hau e hana ai i wahi hiki ke leʻaleʻa ai ke kiʻi paʻani, e kōkua ana i ka kaʻina. ʻIke ʻia ʻaʻole wale nō ka hua ʻai he hōʻike i ka ʻono, akā he papa heʻe hau ola nō ia i hoʻopau ai i ka moʻolelo. ʻO ka makemake, i ka manawa ʻai i nā mika, e loaʻa kekahi ʻike e like me ka heʻe hōlua ma ka waha a me loko o ka noʻonoʻo o ka mea kūʻai aku.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Extra Melty Upgrade Pūʻolo Mika i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Extra Melty Upgrade Pūʻolo Mika he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Extra Melty Upgrade Pūʻolo Mika i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Nā Lepili
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Pilikia Hoʻolālā
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Hoʻoulu Manaʻo
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Ka Lōʻihi o ka Papahana
- 6 months in Shanghai,China
- Nā Kuleana Kiʻi
- ShinyBay Design
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
