Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina na Ian Wallace

ʻO Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina na Ian Wallace he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina

na Ian Wallace

Mea Kūʻai: Piernas Largas

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163685

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina

Kikokikona Puke: ʻO Piernas Largas kahi hoʻolālā hōʻeha no kahi pūʻulu waina ʻehā. Loaʻa i kēlā me kēia ʻōmole kona inoa ponoʻī, manaʻo, a me kiʻi hōʻike, i hoʻoulu ʻia e nā ʻano kanaka a me nā manawa i kamaʻāina i ka poʻe ʻōpio ma Chile. Manaʻo ʻia nā kiʻi kala nui e hoʻomaka i nā kūkākūkā a e hoʻolilo i ka ʻōmole i mea nui i loko o nā hui pili kanaka. Hoʻopaʻa kēlā me kēia ʻōmole aniani i 750 ml, ana ʻia i 300 mm ke kiʻekiʻe, a kaumaha i 710 g. Hoʻopili ʻia ke kiʻi ma o kahi ʻili ʻoiaʻiʻo e emi ana i ka wela, kahi hiki ke kūʻē i ka hoʻopalili. ʻO ka manaʻo, ʻo ia ka hāʻawi ʻana i kahi koho leʻaleʻa e hoʻohālikelike ana i ka hōʻike waina kuʻuna.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Piernas Largas Ka Hana Nui: Ka Hōʻeha Waina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Nā Ana a me ka Hoʻopili: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Nā Lepili: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
ʻEnehana Hana: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Pilikia Hoʻolālā: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Noiʻi: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Hoʻoulu Manaʻo: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Ka Lōʻihi o ka Papahana: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Kaʻina Hana: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Nā Lālā Hui: Freelance Designer: Ian Wallace
Nā Kuleana Kiʻi: Images: Ian Wallace