Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona na Chengdu Wanjiazu Technology Co., Ltd

ʻO Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona na Chengdu Wanjiazu Technology Co., Ltd he mea lanakila hanohano loa o ka 2025 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2025

Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona

na Chengdu Wanjiazu Technology Co., Ltd

Mea Kūʻai: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

192,019

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #169050

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona

He hoʻolālā hoʻoili ʻo Moutai Prince no ka ʻōmole waiʻona Kina he 500 ml. Ua lawe ʻia ke kino piʻo o ka ʻōmole mai ke ʻano o ka hua sesame, a ʻo ka ʻaoʻao luna, ua hoʻohālike ʻia i ka pua sesame e mōhala ana. Hoʻohui ka pani ʻano T i nā kiʻi lau pua sesame me ke kiʻi o ʻelima manu kerena. Ua hana ʻia ka pani me ka hoʻopuka metala, e hana ana i kahi ʻano kikoʻī paʻa kino ʻekolu. Ua hoʻopau ʻia ke kumu me kahi ʻano weleweka ʻoluʻolu ke paʻa ʻia. Hoʻohana ke ʻano waihoʻoluʻu i kahi hue kai nani me nā ʻano keleawe a me ke gula i uhi ʻia. Ua hoʻopuni ʻia kahi lepili hiō ma ke kua poni wisteria e nā kiʻi hua palaoa gula.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Moutai Prince Ka Hoʻoili Ana i ka ʻŌmole Waiona i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Nā Ana a me ka Hoʻopili: A bottle contains 500ml
Nā Lepili: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
ʻEnehana Hana: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Pilikia Hoʻolālā: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Noiʻi: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Hoʻoulu Manaʻo: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Ka Lōʻihi o ka Papahana: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Kaʻina Hana: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Nā Lālā Hui: General Manager and Design Director: Jingan Jia