ʻO Marlenka Pūʻolo na David Kantor he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Marlenka Pūʻolo

na David Kantor

Mea Kūʻai: Marlenka International s.r.o.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

18,288

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #170016

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Marlenka Pūʻolo

Kuhikuhi ka hoʻolālā hou o ka pūʻolo Marlenka i ka hoʻolālā maʻemaʻe a ʻokoʻa e hōʻoia ana i kona kū ikaika ma ka pākaukau kūʻai a me ka ʻokoʻa maopopo ma waena o ka papa huahana. Ua hoʻolālā ʻia ka ʻōnaehana pūʻolo e lawe ana i nā keke like ʻole a me nā mea ʻono kumu meli, me ka hoʻohana ʻana i ka ʻano hoʻonohonoho e hoʻokaʻawale ana i nā ʻono, nā ʻano, a me nā nui. Hoʻonui nā nani nānā kiʻekiʻe i ka makemake o ka huahana, ʻoiai e hōʻoia ana nā mea kūkulu hou a me nā ʻenehana paʻi kiʻekiʻe i ka maikaʻi kupaianaha. ʻAʻole wale nō e hoʻokiʻekiʻe ana ka hoʻolālā i hoʻomaʻemaʻe ʻia i ka ʻike o ka mea kūʻai, akā e hoʻoikaika ana hoʻi i ka ʻike inoa o Marlenka a me kona kūlana mākeke.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Marlenka Pūʻolo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Marlenka Pūʻolo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Marlenka Pūʻolo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Nā Ana a me ka Hoʻopili: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Nā Lepili: marlenka, redesign, packaging,
ʻEnehana Hana: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Pilikia Hoʻolālā: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Noiʻi: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Hoʻoulu Manaʻo: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Ka Lōʻihi o ka Papahana: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Kaʻina Hana: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Nā Lālā Hui: David Kantor
Radek Vysocký
Vojtěch Halamíček
Nā Kuleana Kiʻi: David Kantor
Petr Vaněk