ʻO Kaigua Ka Hoʻopaʻa ʻAna i ka ʻEke Kī na Chushan Design he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2025
Kaigua Ka Hoʻopaʻa ʻAna i ka ʻEke Kī
Mea Kūʻai: Shenzhen Chushan Design Culture Group Co., Ltd.
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #170073Ka Hoʻolālā
E Pili Ana iā Kaigua Ka Hoʻopaʻa ʻAna i ka ʻEke Kī
ʻO Kaigua kahi hoʻolālā hoʻopaʻa no nā ʻeke kī kau pepeiao. He pahu laka maʻalahi ka pahu waho e ana ana i 115 a me 120 a me 35 mm, i hoʻolālāʻia no ka hoʻohana ʻana me ka lima hoʻokahi a no ka huakaʻi. Aia ma mua he kala kiko ʻākala a me nā hua kiʻi Kina i kāpili wela ʻia. Hoʻokomo ʻia ka ʻike no ka ʻono a me ka huahana ma o nā pale pipili, kahi e hōʻemi ai i ka nui o nā mea paʻi a me ka ʻōpala hoʻopaʻa. Ma loko, mālama nā ʻeke ʻalapahi ʻaluminuma paʻa i 100 a me 120 mm i ka kī i ʻono a hou. Hoʻohālikelike ʻia ʻelima hōʻailona mai ka I Ching me ʻelima ʻono kī, a paʻi ʻia kekahi wehewehe ma ke kua o kēlā me kēia ʻeke.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Kaigua Ka Hoʻopaʻa ʻAna i ka ʻEke Kī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kaigua Ka Hoʻopaʻa ʻAna i ka ʻEke Kī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Kaigua Ka Hoʻopaʻa ʻAna i ka ʻEke Kī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
- Nā Ana a me ka Hoʻopili
- Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
- Nā Lepili
- Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
- ʻEnehana Hana
- This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
- Pilikia Hoʻolālā
- The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
- Noiʻi
- This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
- Hoʻoulu Manaʻo
- "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
- Ka Lōʻihi o ka Papahana
- The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
- Kaʻina Hana
- After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
- Nā Lālā Hui
- Yin Peng
Mai Jingjing
Wang Kaixin - Nā Kuleana Kiʻi
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
