ʻO Moutai Dream Red Ka Hoʻopili Waina na Heng Luo and Yi Huang he mea lanakila hanohano loa o ka 2025 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
PalatinaʻUhi· 2025
Moutai Dream Red Ka Hoʻopili Waina
Mea Kūʻai: Moutai Industrial Design Center
Mea Lanakila A' Design Award Palatina ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #170889Ka Hoʻolālā
E Pili Ana iā Moutai Dream Red Ka Hoʻopili Waina
He hoʻolālā hoʻopili ʻo Moutai Dream Red i hana ʻia no kekahi huahana lama Pākē. He 137 ma 137 ma 360 milimika ke ana o ka pahu, a hoʻohana ʻia ka ʻulaʻula cinnabar i hoʻoulu ʻia e nā mea lākala o ka wā aliʻi Han, i hui pū ʻia me ka ʻeleʻele no ka nānā kiʻekiʻe. Hōʻike kekahi kiʻi i ka mascot o ka hōʻailona kālepa e hāpai ana i ke kīʻaha no ka hoʻolauleʻa. Hoʻohana ke kūkulu ʻana i ke ʻano hana hoʻopuka lua, ka hoʻopaʻa wela a me ka paʻi ultraviolet ma ka pepa kūikawā hiki ke hana hou ʻia. Ma kahi o 95 pākēneka o ka pahu he mea mālama kaiapuni a hiki ke popopo maoli. Ua manaʻo ʻia ka hoʻolālā no nā makana, ka hōʻiliʻili a me ka hoʻohana ʻahaʻaina.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Palatina
Ua lanakila ka hoʻolālā Moutai Dream Red Ka Hoʻopili Waina i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Moutai Dream Red Ka Hoʻopili Waina i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Moutai Dream Red Ka Hoʻopili Waina i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Nā Ana a me ka Hoʻopili
- 137x137x360mm
- Nā Lepili
- Moutai, Wine, Chinese Red, Dream, Romance
- ʻEnehana Hana
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Pilikia Hoʻolālā
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Noiʻi
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Hoʻoulu Manaʻo
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Ka Lōʻihi o ka Papahana
- Renhuai city, 5 March 2024-19 April 2024
- Kaʻina Hana
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Nā Lālā Hui
- Heng Luo
Yi Huang - Nā Kuleana Kiʻi
- Moutai Industrial Design Center
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
