Parsirang Mea Hana Hua Moa na Mohsen Koofiani

ʻO Parsirang Mea Hana Hua Moa na Mohsen Koofiani he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Parsirang Mea Hana Hua Moa

na Mohsen Koofiani

Mea Kūʻai: Parsirang Eggs

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #171319

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Parsirang Mea Hana Hua Moa

Ma ka hale hoʻolālā, makemake ka mea hoʻolālā e hana i kahi pākaukau me ka ʻano koʻikoʻi. Kiʻi ʻia kekahi moa wahine e kāhiko ana i ka lei ʻāʻī e hoʻoulu i ka manaʻo kuaʻāina maʻemaʻe. ʻO ka melemele ka hoʻohālike ʻana i ka hua o ka hua moa a me ka mehana o ke kakahiaka, a ʻo ka ʻulaʻula ka hoʻohui ʻana i ka ikaika a me ka oiaʻiʻo. Koʻikoʻi a moʻakāka nā hua palapala, e hoʻokoke i ka haʻi wikiwiki ʻana i ka leka. Ma hope o nā hola o ka hoʻomaʻemaʻe ʻana, ʻaʻole wale nō ka hoʻolālā hope loa he pākaukau; he moʻolelo ia no ka mahiʻai kuaʻāina a me nā hua moa maʻemaʻe, e hāʻawi ana i ka hilinaʻi a me ka maikaʻi i nā mea kūʻai aku.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Parsirang Mea Hana Hua Moa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Parsirang Mea Hana Hua Moa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Parsirang Mea Hana Hua Moa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Nā Ana a me ka Hoʻopili: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Nā Lepili: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
ʻEnehana Hana: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Pilikia Hoʻolālā: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Noiʻi: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Hoʻoulu Manaʻo: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Ka Lōʻihi o ka Papahana: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Kaʻina Hana: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Nā Kuleana Kiʻi: Creator, Illustration and Design: Mohsen Koofiani