ʻO Zhang Gong Lao Jiu Ka ʻEke Hoʻopaʻa Wai ʻOna na Wen Liu he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2026
Zhang Gong Lao Jiu Ka ʻEke Hoʻopaʻa Wai ʻOna
na Wen Liu
Mea Kūʻai: Shenzhen Oracle Creative Design Co.,Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #173416Ka Hoʻolālā
E Pili Ana iā Zhang Gong Lao Jiu Ka ʻEke Hoʻopaʻa Wai ʻOna
He hoʻolālā ʻeke hoʻopaʻa ʻo Zhang Gong Lao Jiu no ka baijiu Kina i hoʻomakua ʻia. Hana ʻia ka ʻōmole me ka lepo kālea kāpekupeku me nā kiko hoʻokiʻekiʻe ʻia, a hoʻomanaʻo ke ʻano o kona kino i nā hoʻololi ʻulia o ka ipu lepo i hana ʻia ma luna o ka huila wili. Hāʻawi ka ʻili kāpekupeku i ka ʻōmole i ke ʻano hoʻopā ikaika. Hana ʻia ka pani me ka ʻea me ka hoʻohālike ʻana i ke ʻano o ka lāʻau, a kūpono ia i nā kūlana hoʻopili paʻa koʻikoʻi. Hoʻohui ka pahu waho i ka lāʻau kope kūlohelohe me ka metala, e hoʻohui ana i ka pale wela a me ka pale hoʻonāueue no ka lawe palekana ʻana. Kau ʻia ka hoʻolālā ma ka hoʻopā ʻana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Zhang Gong Lao Jiu Ka ʻEke Hoʻopaʻa Wai ʻOna i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhang Gong Lao Jiu Ka ʻEke Hoʻopaʻa Wai ʻOna he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zhang Gong Lao Jiu Ka ʻEke Hoʻopaʻa Wai ʻOna e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
- Nā Ana a me ka Hoʻopili
- 120mm*120mm*280mm
- Nā Lepili
- Natural, Rustic, Time-Tempered, Eco-Conscious
- ʻEnehana Hana
- The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility. - Pilikia Hoʻolālā
- The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
- Noiʻi
- Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
- Hoʻoulu Manaʻo
- Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
- Ka Lōʻihi o ka Papahana
- November 2024, Shenzhen, China
- Kaʻina Hana
- This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
- Nā Lālā Hui
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
