Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu na Kazuo Fukushima and Aya Tanaka

ʻO Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu na Kazuo Fukushima and Aya Tanaka he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2026

Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu

na Kazuo Fukushima and Aya Tanaka

Mea Kūʻai: Meiji China Investment Co.,Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

19,731

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #179695

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu

Kikokikona Puke: Hoʻomaopopo hou kēia hoʻolālā ʻoki ʻomole mea inu i ka latte kī ʻeleʻele kahiko ma o kahi hōʻike kiʻi o kēia au. Ua hoʻokaʻawale ʻia nā kumu hoʻonani kuʻuna i kahi hiʻohiʻona wili mau e hoʻonui i ka ʻike ʻana mai nā ʻaoʻao a pau me ka hana ʻana i kahi kahe ʻike mele. Hoʻokumu kahi lepili waena i kūkulu ʻia i ka mōakāka a me ke kaʻina kūlana, e kaulike ana i ka waiwai hoʻonani me ka ʻike maopopo. Hāʻawi ka hoʻolālā i kahi hiʻohiʻona maʻemaʻe akā hiki ke hoʻokokoke ʻia, e hōʻoiaʻiʻo ana i ka ʻike ikaika ma ka papa kūʻai a me ka like ʻike ma waena o nā wahi kūʻai like ʻole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Heritage Wrap Beverage Packaging Hana Mua: ʻOmole Hoʻopiha Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Nā Ana a me ka Hoʻopili: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Nā Lepili: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
ʻEnehana Hana: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Pilikia Hoʻolālā: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Noiʻi: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Hoʻoulu Manaʻo: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Ka Lōʻihi o ka Papahana: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Kaʻina Hana: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Nā Lālā Hui: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Nā Kuleana Kiʻi: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD