Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau na Bingran Zhao

ʻO Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau na Bingran Zhao he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2026

Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau

na Bingran Zhao

Mea Kūʻai: BeiHang University

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

4,701

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #179810

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau

He pūʻulu hoʻopili waiho ʻo Horse Year no nā lāʻau ʻala kuni. Kau ka manaʻo nui o ka hoʻolālā ma ka hua palapala Pākē kahiko (seal script) no ka lio, i hui pū ʻia me ke ʻano laina o nā kalisimana Daoista a me nā lauoho uahi. ʻElima mau ʻano like ʻole e hahai ana i kahi pōʻai waihoʻoluʻu i hoʻokumu ʻia ma nā Mea ʻElima: ka metala, ka wai, ka lāʻau, ke ahi a me ka lepo. Hiki ke hoʻonoho ʻia nā pahu ʻelima ma ka ʻaoʻao like i mea e hana ai i ke kiʻi o kahi lio holo māmā. Huki ʻia kahi pā o loko i mea e ʻike ʻia ai ka lāʻau ʻala a me kahi ʻōlelo hoʻomaikaʻi. Kākoʻo ka pepa paʻa i ʻuhi ʻole ʻia, nā ʻīnika i hana ʻia me ka soya, a me kahi pā pulapula i hoʻoheheʻe ʻia i ka hana hou ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Horse Year Ka Hoʻopili Waiho ʻAla Lāʻau i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Nā Ana a me ka Hoʻopili: Width 160 mm × Depth 40 mm × Height 70 mm
Nā Lepili: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
ʻEnehana Hana: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Pilikia Hoʻolālā: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Noiʻi: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Hoʻoulu Manaʻo: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Ka Lōʻihi o ka Papahana: The project started in May 2025 in Beijing China and finished in November 2025.
Kaʻina Hana: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Nā Palapala Kuleana: Bingran Zhao
Nā Kuleana Kiʻi: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou