ʻO Cafe Guardiao Ka Hoʻopiha Kope na Tipz he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2026

Cafe Guardiao Ka Hoʻopiha Kope

na Tipz

Mea Kūʻai: Cooabriel

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

7,110

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181277

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Cafe Guardiao Ka Hoʻopiha Kope

ʻO Cafe Guardiao he hoʻolālā hoʻopiha no ke kope i hoʻopāpaʻa ʻia a i wili ʻia i loaʻa mai i kahi hui laulima Palakila. Hoʻokumu ʻia ka ʻike kaha kiʻi ma luna o ke kiʻi o kekahi ʻānela nui, i kaha ʻia ma ke ʻano kiʻi kālai kila, me nā ʻēheu palekana ma ke ʻano he mea kiʻi nui loa. Hoʻokumu ka palapala hua nui i kahi papa ʻike maopopo ma kahi kūʻai aku. Hōʻike kekahi lipine lepili i ke kiʻekiʻe o ka hoʻopāpaʻa ʻana, ke kumu hui laulima, a me ka ʻike he 100 pākēneka conilon maʻemaʻe. Hāʻawi ka paʻi flexographic ma luna o nā ʻili kraft a me ka lamine mālumalu i ka hoʻopiha i kahi ʻili mālumalu a me kahi ʻili hiki ke hoʻopā ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Cafe Guardiao Ka Hoʻopiha Kope i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cafe Guardiao Ka Hoʻopiha Kope he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Cafe Guardiao Ka Hoʻopiha Kope i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Nā Ana a me ka Hoʻopili: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Nā Lepili: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
ʻEnehana Hana: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Pilikia Hoʻolālā: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Noiʻi: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Hoʻoulu Manaʻo: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Ka Lōʻihi o ka Papahana: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Kaʻina Hana: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Nā Lālā Hui: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro