Tao Hua Ji Pahu Makana Hoʻoili na Zhou Jingkuan

ʻO Tao Hua Ji Pahu Makana Hoʻoili na Zhou Jingkuan he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2026

Tao Hua Ji Pahu Makana Hoʻoili

na Zhou Jingkuan

Mea Kūʻai: Dong'e E Jiao

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

17,093

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181701

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Tao Hua Ji Pahu Makana Hoʻoili

He hoʻolālā hoʻoili pahu makana ʻo Tao Hua Ji no kahi meaʻai māmā e kōkua i ka hānai ʻana i ka ʻili a ua hoʻolālā ʻia no nā wāhine. He pua pīka ʻulaʻula mohala ʻekolu anakahi ka mea nānā nui, e hōʻike ana i ka inoa o ka hōʻailona kālepa a me nā waiwai nānā o ka hōʻailona. Hāʻawi ka uhi gula a me ka paʻi kiʻekiʻe i nā lau pua i kahi ʻano papa i ʻike mau ʻia mai kahi mamao aku ma nā haka hale kūʻai piha. Hiki ke lawe maʻalahi ʻia me kahi ʻauamo, no laila kūpono ka pahu no ka hāʻawi makana ʻana. Ma loko, ua paʻi ʻia kahi papa PET aniani me nā lau kiʻi a me nā hiʻohiʻona nui o ka huahana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Tao Hua Ji Pahu Makana Hoʻoili i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tao Hua Ji Pahu Makana Hoʻoili he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tao Hua Ji Pahu Makana Hoʻoili e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Nā Ana a me ka Hoʻopili: 430*100*255mm
Nā Lepili: TAO HUA JI
ʻEnehana Hana: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Pilikia Hoʻolālā: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Noiʻi: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Hoʻoulu Manaʻo: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Ka Lōʻihi o ka Papahana: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Kaʻina Hana: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Nā Palapala Kuleana: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Nā Lālā Hui: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Nā Kuleana Kiʻi: Zhou Jingkuan（Creator）