ʻO KannuNaUm ʻo Nā Kāpili Waina na Giovanni Murgia - Redfish Adv he mea lanakila hanohano loa o ka 2019 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2019
KannuNaUm ʻo Nā Kāpili Waina
na Giovanni Murgia - Redfish Adv
Mea Kūʻai: Cantina Ogliastra
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #74625Ka Hoʻolālā
E Pili Ana iā KannuNaUm ʻo Nā Kāpili Waina
Hoʻohālikelike ʻia ka hoʻolālā ʻana o nā māka waina o KannuNaUm e kāna ʻano hana ʻokoʻa a me ke ʻano liʻiliʻi, kiʻi ʻia e ka ʻimi ʻana i nā hōʻailona e hiki ai ke hōʻike i ko lākou mōʻaukala. ʻO ka'āina, ka moʻomeheu a me nā makemake o ka winegrowers o ka Land of Longevity e lawe ʻia i loko o kēia mau papa inoa ʻelua. Hoʻonui ʻia nā mea a pau e ka hoʻolālā ʻana o ka mau grainvine centenarian i hana me ke ʻano o ke gula i ninini ʻia ma 3D. He ʻano hiʻohiʻona e hōʻike ana i ka mōʻaukala o kēia mau waina a me lākou ka mōʻaukala o ka ʻāina kahi i hānau ai, ʻO Ogliastra ka ʻāina o nā kenekulia ma Sardinia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā KannuNaUm ʻo Nā Kāpili Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā KannuNaUm ʻo Nā Kāpili Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā KannuNaUm ʻo Nā Kāpili Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
- Nā Ana a me ka Hoʻopili
- The labels are 120 mm x 130 mm
- Nā Lepili
- wine, history, label, sardinia, italy
- ʻEnehana Hana
- The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold. - Pilikia Hoʻolālā
- The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
- Noiʻi
- The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
- Hoʻoulu Manaʻo
- The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
- Ka Lōʻihi o ka Papahana
- The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
- Kaʻina Hana
- The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
- Nā Lālā Hui
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu - Nā Kuleana Kiʻi
- Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
