Lele i ka ʻike
Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu na Mao Ming and Yao Dabin

ʻO Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu na Mao Ming and Yao Dabin he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2020

Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu

na Mao Ming and Yao Dabin

Mea Kūʻai: Beijing Platinum Tiande Trading Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

22,060

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #86414

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu

Kikokikona Puke: ʻO Sparkling Juice kahi hoʻolālā wahī no kahi inu hua paʻakikī me nā hū ʻea. Hui pū ka hoʻolālā i ka lepili me ke ʻano o ka ʻōmole aniani. Ke hahai nei ka lepili peʻa i ke kelekele o ka ʻōmole, a hōʻike kahi lepili hua liʻiliʻi i ka ʻono o ka wai hua. Hōʻike nā kaha kiʻi i pena lima ʻia i ʻehā holoholona, he flamingo, he leopadi, he giraffe, a me he moʻo panapana, e kikoʻo ana i ʻehā mea hua, ʻo ia hoʻi ka laima, ka hua passion, ka hua strawberry, a me ka lychee. Hoʻopaʻa ka ʻōmole i 290 mililika a he 20 kenimika ke kiʻekiʻe. Hoʻohana ʻia ka paʻi kālā wela a me ke kaha kiʻi hoʻokū i luna o ka lepili.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Nā Ana a me ka Hoʻopili
290ml/20cm/Glass bottle/Glass bottle label
Nā Lepili
Juice, glass bottle, packaging, illustration
ʻEnehana Hana
The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Pilikia Hoʻolālā
This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Noiʻi
The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Hoʻoulu Manaʻo
The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Ka Lōʻihi o ka Papahana
The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Kaʻina Hana
Glass bottle design, label design, label graphic design, printing process design, market testing.
Nā Lālā Hui
Mao Ming
Yao Dabin
Li Qian
Nā Kuleana Kiʻi
Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming

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