Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu na Wen Liu and Xianwen Wu

ʻO Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu na Wen Liu and Xianwen Wu he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2020

Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu

na Wen Liu and Xianwen Wu

Mea Kūʻai: Hainan Yedao Liquor Developemt Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

30,069

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #88698

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu

ʻO Yedao Lugui Baijiu he hoʻolālā ʻōmole no kekahi hōʻailona lama mai ka Panalāʻau ʻo Hainan ma ka hema o Kina. Hōʻike ʻia ʻ ewalu wahi kaulana nani o Hainan ma ke ʻano he mau kiʻi ma ke alo o ka ʻōmole aniani. Hoʻokaʻawale ʻia ka lepili ʻāʻī e kekahi kala ʻokoʻa. Hana ʻia ka pahu waho me ka acrylic a me ka pepa, no laila hiki ke ʻike maopopo ʻia ka ʻōmole i kiʻi ʻia ma loko. Hoʻopili ʻia ke kila gula a me ke paʻi silika ma ka pahu, a hoʻopau ʻia ka ʻōmole me kahi hana pua i kālua ʻia. Hōʻike ka papahana kala uliuli maʻalahi i ka moʻomeheu kūloko a me ka mākaʻikaʻi o Hainan.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Yedao Lugui Baijiu Nā Mea Hoʻopili Meaʻinu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Nā Ana a me ka Hoʻopili: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Nā Lepili: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
ʻEnehana Hana: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Pilikia Hoʻolālā: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Noiʻi: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Hoʻoulu Manaʻo: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Ka Lōʻihi o ka Papahana: The project started in October 2018 and finished in May 2019 in Shenzhen.
Kaʻina Hana: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Nā Lālā Hui: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Nā Kuleana Kiʻi: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.