ʻO Songhua River Rice Ka Laiki Aeeaaoa na 33 and Branding Co., Ltd. he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2020
Songhua River Rice Ka Laiki Aeeaaoa
Mea Kūʻai: Sourceage
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #89941Ka Hoʻolālā
E Pili Ana iā Songhua River Rice Ka Laiki Aeeaaoa
ʻO Songhua River Rice, kahi huahana pālaha haʻeke kiʻekiʻe ma lalo o ka SOURCEAGE Food Group. E like me ka hale kuʻuna o ka haole - ka hoʻohālikelike ʻana o ka Spring Spring, ua hoʻolālā ʻia lākou ma o ka huahana laiki kīwī maikaʻi e like me nā makana i nā makana o ka puna wai, no laila e pono ana i ka hoʻolālā holoʻokoʻa ke kuʻina i ka lewa o ka Pōʻalima, e hōʻike ana i nā mea moʻomeheu moʻomeheu o Kina. a me ka maikaʻi auspicious maikaʻi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Songhua River Rice Ka Laiki Aeeaaoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Songhua River Rice Ka Laiki Aeeaaoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Songhua River Rice Ka Laiki Aeeaaoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Nā Ana a me ka Hoʻopili
- Width 210mm x Depth 40mm x Height 160mm
- Nā Lepili
- Package，China，Rice，Food，Festival，Cultural
- ʻEnehana Hana
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Pilikia Hoʻolālā
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Noiʻi
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Hoʻoulu Manaʻo
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Ka Lōʻihi o ka Papahana
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Kaʻina Hana
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Nā Palapala Kuleana
- Copyrights belong to 33 and branding, 2019.
- Nā Lālā Hui
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Nā Kuleana Kiʻi
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
Kākoʻo ʻIa
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