ʻO Nudus ʻo Ka Meaʻai Meaʻai Meaʻai na Angela Spindler he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2020
Nudus ʻo Ka Meaʻai Meaʻai Meaʻai
Mea Kūʻai: Depot Creative
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #92526Ka Hoʻolālā
E Pili Ana iā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai
Hōʻike ka hōʻailona no ka ʻoihana hoʻomaka i kēia mau huaʻai maikaʻi a me nā ʻāpana lau ʻai ʻole me ka ʻōlohelohe maikaʻi philosophy a me ka ʻakaʻaka pāʻani. ʻO ko lākou ʻokoʻa, ua hana ʻia lākou mai nā ʻāpana huaʻai a me nā ʻāpana ʻai, maloʻo ʻia i ka ea, ʻaʻohe mea i hoʻohui ʻia - no laila ke ʻano o ka "ʻalo ʻole" manaʻo. ʻOiai he koho wiwo ʻole ka ʻeleʻele no ka mākeke ʻai meaʻai maikaʻi, ua koho ke keʻena i kēia e hōʻike i ke ʻano o ka huahana a hāʻawi i ka hoʻōho hou. Kiʻi ke kiʻi i ka huahana ma mua a ma hope o ka hoʻomaloʻo ʻana i ka ea e hōʻike ana i ka maikaʻi o ka hua e like me ke ʻano i manaʻo ʻia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Nā Ana a me ka Hoʻopili
- Size: 12.5cm wide by17cm high
- Nā Lepili
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- ʻEnehana Hana
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Pilikia Hoʻolālā
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Noiʻi
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Hoʻoulu Manaʻo
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Ka Lōʻihi o ka Papahana
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Kaʻina Hana
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Nā Lālā Hui
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Nā Kuleana Kiʻi
- Photography: Andy Lewis
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
