ʻO Ccpuerh Tea Ka Hana Nui: Ka Hōʻeha Kī na Somethink Brand he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Ccpuerh Tea Ka Hana Nui: Ka Hōʻeha Kī

na Somethink Brand

Mea Kūʻai: Ccpuerh

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #92660

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ccpuerh Tea Ka Hana Nui: Ka Hōʻeha Kī

Kikokikona Puke: ʻO Ccpuerh Tea kahi hoʻolālā hōʻeha no kekahi ʻano kī i hoʻopiliia a wāwahi ʻole ʻia. ʻO ka pahu he kēneka ʻāpana poepoe i hana ʻia me ke kapa gula uila ma luna, kahi kumu kala keleawe, a me nā palapala pena-kilo. He 80 mm ka anawaena o ke kēneka, he 70 mm ke kiʻekiʻe o ke kino, a he 10 mm ke kiʻekiʻe o ka pōhaku uhi. ʻEkolu ʻano kaha paʻi ʻia, ʻo ia hoʻi ka poepoe, ka mea like me ka prisma, a me ke kolu kihi, e hōʻailona ana i ke kī liʻiliʻi poepoe, ke kī liʻiliʻi huināhā, a me ke kī wāwahi ʻole. Hōʻike nā waihoʻoluʻu ʻokoʻa o nā kēneka i nā pae like ʻole o ka oʻo ʻana o ke kī, no laila hiki i ka poʻe kūʻai ke ʻike koke i kēlā me kēia huahana. Hāʻawi kēia hoʻolālā i ke kī kahiko i kahi nānā maʻalahi a hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ccpuerh Tea Ka Hana Nui: Ka Hōʻeha Kī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ccpuerh Tea Ka Hana Nui: Ka Hōʻeha Kī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ccpuerh Tea Ka Hana Nui: Ka Hōʻeha Kī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Nā Ana a me ka Hoʻopili: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Nā Lepili: Packaging, tea, color, fashion, youth
ʻEnehana Hana: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Pilikia Hoʻolālā: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Noiʻi: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Hoʻoulu Manaʻo: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Ka Lōʻihi o ka Papahana: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Kaʻina Hana: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Nā Lālā Hui: Astro Wong
Dorne Tsui
Jr Deng
KC To
Nā Kuleana Kiʻi: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.