ʻO Darin ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa na Heesoo Son and Seoyeon Yoon he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2020
Darin ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa
na Heesoo Son and Seoyeon Yoon
Mea Kūʻai: Darin
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #92688Ka Hoʻolālā
E Pili Ana iā Darin ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa
Hoʻolālā ka Darin i ka hoʻokuʻu ʻana i nā poʻe o kēia mau lā i ka haʻalele ʻana i nā huahana meaʻai pilikino a ka Korea ma ka ʻōpū luhi, ke hōʻike nei i ka maʻalahi, ka ʻakaʻina i kā ke kiʻi ʻana i nā pōpoki i nā manaʻo o nā poʻe hou, ʻaʻole like i nā kiʻi like ʻole i hoʻohana ʻia e nā hale kūʻai kai o nā hanana Hawaiʻi. . ^ E Ha yM. Hoʻolālā nā hoʻolālā āpau mai nā motifs o ke kahe koko, ke hōʻike nei i ka pahuhopu o ka hāʻawi ʻana i ke ola nui a me ke olakino i ka 20s a me ka 30s luhi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Darin ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Darin ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Darin ʻo Ka ʻeke Pepa No Ka Meaʻai Maʻi Koreʻa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
- Nā Ana a me ka Hoʻopili
- The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
- Nā Lepili
- package design, korea, graphic design, pattern, healthcare, branding
- ʻEnehana Hana
- Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
- Pilikia Hoʻolālā
- In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
- Noiʻi
- After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
- Hoʻoulu Manaʻo
- In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
- Ka Lōʻihi o ka Papahana
- The project started in September 2018 in Korea and finished in November 2018
- Kaʻina Hana
- Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
- Nā Palapala Kuleana
- copyright@2019.Darin.All rights reserved
- Nā Lālā Hui
- Heesoo Son
Seoyeon Yoon - Nā Kuleana Kiʻi
- Heesoo Son and Seoyeon Yoon
Kākoʻo ʻIa
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