Gift of Huangyao Fungsi Utama: Kemasan Saus dening Jie Yang

Karya Gift of Huangyao Fungsi Utama: Kemasan Saus dening Jie Yang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Gift of Huangyao Fungsi Utama: Kemasan Saus

dening Jie Yang

Klien: Decelent

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,137

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136027

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Gift of Huangyao Fungsi Utama: Kemasan Saus

Teks Buku: Gift of Huangyao yaiku desain kemasan hadiah kanggo saus bumbon sing digawe ing kutha kuna Huangyao, Guangxi, Tiongkok. Telung lapisan kertas ukir bolong dipasang siji ing mburi liyane kanggo mbentuk pemandangan telung dimensi. Lapisan njaba nuduhake gapura, gapura lengkung, lan jembatan. Lapisan tengah nuduhake paviliun lan panguripan warga lokal. Lapisan njero nuduhake gunung lan kali. Susunan iki ngelingake omah pekarangan tradisional Tiongkok. Tutup botol nduweni wujud dalan watu biru. Kertas sing bisa diurai digunakake minangka bahan utama.

Pangakuan

Babagan A' Design Award Perunggu

Gift of Huangyao Fungsi Utama: Kemasan Saus menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Gift of Huangyao Fungsi Utama: Kemasan Saus dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Gift of Huangyao Fungsi Utama: Kemasan Saus nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Ukuran & Kemasan: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tag: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Teknologi Produksi: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Tantangan Desain: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Riset: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirasi: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Durasi Proyek: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Alur Operasi: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Anggota Tim: Jie Yang