Sugar of Wagu Bungkus Panganan Permen dening Jie Yang

Karya Sugar of Wagu Bungkus Panganan Permen dening Jie Yang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Sugar of Wagu Bungkus Panganan Permen

dening Jie Yang

Klien: Decelent

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,122

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136068

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Sugar of Wagu Bungkus Panganan Permen

Sugar of Wagu iku desain kemasan kanggo panganan permen tradisional sing digawe saka wiji gandum amaranth ing Hubei, China. Permen iki minangka panganan lokal khas masyarakat Tujia. Cangkang kertas sing kandel dicithak rata banjur dilipet dadi wangun macan, lan permene disimpen ing bagian weteng sing kebak warna. Kabeh warna asale saka motif brokat Tujia lan diekstrak saka tanduran lokal. Pigmen alami iki bakal luntur sawise kira-kira setaun, saengga kemasan mau bali menyang alam. Desain iki nduweni tujuan supaya panganan khas dhaerah sing during kondhang bisa luwih dikenal dening masyarakat sing luwih wiyar.

Pangakuan

Babagan A' Design Award Perunggu

Sugar of Wagu Bungkus Panganan Permen menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Sugar of Wagu Bungkus Panganan Permen dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Sugar of Wagu Bungkus Panganan Permen nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Ukuran & Kemasan: Length: about 15cm width: About 8cm height: About 20cm
Tag: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Teknologi Produksi: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Tantangan Desain: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Riset: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspirasi: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Durasi Proyek: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Alur Operasi: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Anggota Tim: JieYang