Yic Barbecue Market Timagit Tarusrayant sɣur Youjia Gu

Yic Barbecue Market Timagit Tarusrayant sɣur Youjia Gu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2020

Yic Barbecue Market Timagit Tarusrayant

sɣur Youjia Gu

Amsaɣ: MET Creative Brand

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

10,351

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100459

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Yic Barbecue Market Timagit Tarusrayant

Yic Barbecue Market d timagit tarusrayant i d-ttwaxedmen i uxxam n usečču n barbecue. Timagit-agi tebna ɣef useɣwen n ukuran, i d-yettwabeggnen s Zila, i yesnernin taɣect n tbadalt d unagraw n tira n tsuqilt s umata. Amdan amecṭuḥ n yiseklan yettwasemma Zila beast yesɛa amkan n lmuskuṭ n tbadalt, s wudem imɣur d yimi yeldin. Talɣiwin tiduraniyin am itran akked yikduren n tsuta smektayent-d ikawanen d tallunt, deg usnerni n usentel n "buḥbal n barbecue". Ini-agi n zzewǧ akked wurɣ afeṣṣas d wineɣzam-azegzaw isnernayen i temagit-agi udem asuraf akked wudem asɣan. Timagit-agi tettwasɛeddi ɣef umḍiq agejdan n 280 tirni tazeṭṭaft.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Yic Barbecue Market Timagit Tarusrayant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yic Barbecue Market Timagit Tarusrayant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yic Barbecue Market Timagit Tarusrayant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Tigejdiwin & Akemmus: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tibzimin: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Tasnakta n Ufares: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Asewḥel n Usnulfu: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Anadi: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Aseḥbiber: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Tanzagt n Usenfar: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Tanila n Umahil: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Ibrivan: Copyrights belong to Youjia Gu, 2018
Igmamen n Terbaɛt: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Imsuren n Tugniwin: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.