Mtn Dew AMP Game Fuel Launch Tawwurt n tsenyiwin sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2020
Mtn Dew AMP Game Fuel Launch Tawwurt n tsenyiwin
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design and Innovation
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #100575Afeṣṣel
Ɣef Mtn Dew AMP Game Fuel Launch Tawwurt n tsenyiwin
Mtn Dew AMP Game Fuel Launch d asuddes n tsenyiwin d tmagit n taggayt i yiwet n tissit n usemher yellan wagi ara yettwaswen, txedmen i yisennanen n turart. Tamagit taẓṛiwant tebna i wakken ad tuɣal d tin yiwatan i twennaḍt n turart d e sports, s useḥbiber ɣef yiclisen imezwura. Lsas iǧehden n uskan yessefk ibayanen izdaten, tiddukliwin d tirmitin n yimseɣ. Tettwaxdem tegrumma tummidt n yiferdisen n usenker, yesṭenṭunen taggayt, afaris d tarmit n yimseɣ. Asuddes yebɣa ad d-yesken tissit s ubrid unṣib i yinaddalen n e sports d yisennanen n turart.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Mtn Dew AMP Game Fuel Launch Tawwurt n tsenyiwin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Mtn Dew AMP Game Fuel Launch Tawwurt n tsenyiwin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Aseḥbiber
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
