Luhua Xiaomo Aḥraz n uzemmur n sizam sɣur Tiger Pan

Luhua Xiaomo Aḥraz n uzemmur n sizam sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Luhua Xiaomo Aḥraz n uzemmur n sizam

sɣur Tiger Pan

Amsaɣ: Shandong Luhua Group

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

19,982

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100810

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Luhua Xiaomo Aḥraz n uzemmur n sizam

Luhua Xiaomo d aḥraz i yettwaxedmen i sizam yettwarẓen s ufus, aman yettwaxedmen s ufus s wezal amecṭuḥ. Taqbuct d takarusit n uzrug uẓidan, s tehri n 50 mm d telqey n 210 mm. Tabelweɣt tazeṭṭayt tețțuzzel 350 n tuzzuɣin i teqbuct, tețwaseɣnew am tesninest taqburt, teskeddab-d amdan i deg yella wučči yettwaseɣnen s tesninest. Isekkilen țțusbedden s telqey, s wudem n yizulaɣ n leḥwanet iqburen icinwaen. Tarẓi tuḥriqt ur nettwaɣumm ara tuɣal d ticreṭ n tmizant tenneflaqen, i d-yesbeggnen tuget n wayen yellan daxel.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Luhua Xiaomo Aḥraz n uzemmur n sizam d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Luhua Xiaomo Aḥraz n uzemmur n sizam ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Luhua Xiaomo Aḥraz n uzemmur n sizam yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Tigejdiwin & Akemmus: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tibzimin: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Tasnakta n Ufares: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Asewḥel n Usnulfu: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Anadi: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Aseḥbiber: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Tanzagt n Usenfar: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Tanila n Umahil: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Igmamen n Terbaɛt: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie