HEMA Alliance Talɣut n Tmetti sɣur Pedro Panetto

HEMA Alliance Talɣut n Tmetti sɣur Pedro Panetto d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2020

HEMA Alliance Talɣut n Tmetti

sɣur Pedro Panetto

Amsaɣ: Pedro Panetto

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

16,339

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100934

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef HEMA Alliance Talɣut n Tmetti

Aḍris n tektabt: HEMA Alliance d talɣut n tmetti i d-tettwaxdem i tejmiɛt i yeɛawanen imareẓ n Tẓuri n Umennuɣ Aqbuṛ Uruppi. Talɣut-a tegber 160 n tuɣalin n rmuz, i d-yettwabnan seg 40 n tesnisliwin n ijenwiyen i d-yettwaskanen deg ṛebɛa n tuɣalin n uskan. Yal ajenwi yeṭṭafar ṭṭabɛa n umṣada n yiwen n umedya aqbuṛ n tidet. Isekkilen, tallunt gar-asen akked ukiḍas n rmuz banen-d seg Amtawi Awraɣ, ayen i d-yeǧǧan yal tuɣalin tekfa aked tayeḍ. Yal amareẓ yezmer ad yefren tuɣalin i yemṣadan d uslugen n uleqqem akked lseɣ i yesmenyaf.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

HEMA Alliance Talɣut n Tmetti d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. HEMA Alliance Talɣut n Tmetti ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. HEMA Alliance Talɣut n Tmetti yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Tigejdiwin & Akemmus: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tibzimin: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Tasnakta n Ufares: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Asewḥel n Usnulfu: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Anadi: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Aseḥbiber: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Tanila n Umahil: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Igmamen n Terbaɛt: Pedro Panetto.
Francesco Brugnera Teixeira.