Hopapops Učči azulmeɣ n uɣumer sɣur Angela Spindler d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2020
Hopapops Učči azulmeɣ n uɣumer
sɣur Angela Spindler
Amsaɣ: Depot Creative
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #101038Afeṣṣel
Ɣef Hopapops Učči azulmeɣ n uɣumer
Tiwuriwin n usenfar: Asemmi, timerna n tecreḍt d usuneɣ n ukebbus i yizra n ilili n waman iqebbecen, yettwaɣallen i yimseqdacen n Marikan. Imnar-nni yella d wamek ara nestukel asuq ur nessin ara aṭṭas ɣef uferdis agejdan, izra n ilili n waman. Afares-nni, d asmel ɣef tawsit n weɣris deg tertil, tassudhunt tafessast n telɣut akked tugniwin n iferdisen ibanen. Tullist-nni, i d-yeskaren adat d uɣelbar n ukebbus, tessuter aswir i ufaris d telmest n rrič. Taɣessa ur nesɣuɣu ara n tira n tecreḍt Hopapops ternu taɣenjeḍt tehuzzut i yikebbusen, tessemɣir taɣect tefreḥ yettwarnun i tecreḍt.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Hopapops Učči azulmeɣ n uɣumer d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Hopapops Učči azulmeɣ n uɣumer ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Tigejdiwin & Akemmus
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tibzimin
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Tasnakta n Ufares
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Asewḥel n Usnulfu
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Anadi
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Aseḥbiber
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Tanzagt n Usenfar
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Tanila n Umahil
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Igmamen n Terbaɛt
- Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator - Imsuren n Tugniwin
- Illustrator: Anna Makarova
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