Debes Intervenir Ameslay Aɣellsan sɣur Eduardo Walles

Debes Intervenir Ameslay Aɣellsan sɣur Eduardo Walles d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2020

Debes Intervenir Ameslay Aɣellsan

sɣur Eduardo Walles

Amsaɣ: tApp

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

9,125

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #101449

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Debes Intervenir Ameslay Aɣellsan

Debes Intervenir d tallalt n imeslayen n uɣellsan n umahil i d-yettwaxedmen i yiwet n tesnasnasit tanaflit. Imeslayen-agi ssekneen aseqdec ilaqen akked win arameqqar n ifecka d wesbeddi. Yal talɣa tettwili ɣef teswiɛt qbel ma yeḍru wanag. Tettwaseqdec tira n comic i wakken ad d-tebnu tuɣelmest tazedgant akked tefras yerna d ur zeddigen ara ɣer imdanen ixeddamen. Yiwen n uɣbel yettwarsem yettwali fell-as amkan i wakken ad d-yesnirem akked ixeddamen deg yal aselɣu. Anefsel yettwarsem s yifecka n uslaḥu vectoriel i wakken ad yeqqim d amagnu d azemmuray, sinna ittwaskar s yifecka n ubadu n tugniwin. Yal amaslay yettwasiggel ɣef styrene, teɣzi-s d 900 s 600 milimitr.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Debes Intervenir Ameslay Aɣellsan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Debes Intervenir Ameslay Aɣellsan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Tigejdiwin & Akemmus: Styrene 900 mm X 600 mm. Depth. 50
Tibzimin: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tasnakta n Ufares: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Asewḥel n Usnulfu: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Anadi: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Aseḥbiber: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Tanzagt n Usenfar: The project started in September 2016 and finished in November 2016 in CDMX.
Tanila n Umahil: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Ibrivan: None, everything was created form scratch.
Igmamen n Terbaɛt: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Imsuren n Tugniwin: None, everything was created form scratch.