Shiny Meadow A2 Taxeddimt tagejdant: Taqbuct n uyefki sɣur Mengniu Dairy

Shiny Meadow A2 Taxeddimt tagejdant: Taqbuct n uyefki sɣur Mengniu Dairy d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2020

Shiny Meadow A2 Taxeddimt tagejdant: Taqbuct n uyefki

sɣur Mengniu Dairy

Amsaɣ: China Mengniu Dairy Company Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

28,232

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #101529

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Shiny Meadow A2 Taxeddimt tagejdant: Taqbuct n uyefki

Shiny Meadow A2 d taqbuct i yettwaxedmen i uyefki amaynut. Taqbuct tettwaxdem s PET yesɛan tazeryawt tameqqrant, i d-yettaken tummextt am tin n uzujag. Talɣa-s tebna ɣef teqbuct taklasikit taرuppit n uyefki n uzujag, tettwaɛawed-as tira s tarrayt tatrart. Yiwet n temnaḍt tabrcount tameqqrant d-tesmalen ayefki yellan zdaxel, s wakken afaris ad yettwali srid. Yiwen n tecreṭ tameqqrant A2 di tlemmast tettwakemmel s tarumbut n uɣeddim akken ad tebnu tugna n tmarkant. Taqbuct teṭṭef 720 ml, ttalast-is tameqqrant n uḥeddad d 80 mm, teɣzi-s d 238 mm. Aẓeṭṭa yebɣa ad d-yessken afsas d tazedganit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Shiny Meadow A2 Taxeddimt tagejdant: Taqbuct n uyefki d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Shiny Meadow A2 Taxeddimt tagejdant: Taqbuct n uyefki ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Tigejdiwin & Akemmus: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tibzimin: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Tasnakta n Ufares: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Asewḥel n Usnulfu: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Anadi: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Aseḥbiber: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Tanzagt n Usenfar: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Tanila n Umahil: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Ibrivan: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Igmamen n Terbaɛt: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Imsuren n Tugniwin: .