Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ sɣur Jansword Zhu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2020
Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ
sɣur Jansword Zhu
Amsaɣ: Jansword zhu
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #102296Afeṣṣel
Ɣef Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ
Utobeera d asisen n uẓekki n lqawaq i ubira n ttfaḥ. Isem Utobeera yusa-d si wawal Utopia, yerra-d azal n tikli n tmarka di tegdudt, izerfan n wemdan, asnerni, timmugin tudmawin d leḥmala. Ukuz n yimeslayen ittwassnen deg umezruy n tsekla ttwaḥettmen s ubeddel n unadi s tesnukyest tabaɣisit: argaz n uceccef n Rene Magritte, taqcict s llebsa tacinwit, Bacchus, ameqqran n ccrab, akked ameqqran acinwi n tudert taɛwlant. Yal afakan deg lecɣal-nni imezwura yettwabeddel s tugna tumḍint n ufakan uḍigital. Aẓekki-a yeẓrew ɣer tdelsa n cyberpunk, yesseqdac ini n Pantone akked usiggel s wafus.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Tigejdiwin & Akemmus
- 50mm*50mm*210mm
- Tibzimin
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Tasnakta n Ufares
- Pantone color used, foiled press
- Asewḥel n Usnulfu
- Concept of the illustration
- Anadi
- The trend research of Youngers.
- Aseḥbiber
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Tanzagt n Usenfar
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Tanila n Umahil
- The key frame proceeding illustrations.
- Ibrivan
- Copyrights belong to Utobeera and Jansword zhu.
- Igmamen n Terbaɛt
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
Yettwaxellṣen
Snirem Seld Designers.org
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