Enkindle Ammud n Chocolate sɣur Ion Avram

Enkindle Ammud n Chocolate sɣur Ion Avram d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Enkindle Ammud n Chocolate

sɣur Ion Avram

Amsaɣ: Ion Avram

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #105245

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Enkindle Ammud n Chocolate

Enkindle d ammud n chokola ittwaxedmen i tqecwalin timeẓẓyanin n chokola aberkan s sin ineẓman, aḥila akked lqerruc s tefelfelt. Lqaleb-agi yesdukkul sin n yemuddan, i d-iţţilin d agelmim n tkarḍa i d-ițțalin. M'ara d-teldi, tkarḍa-nni tesken-d taqsiṭ s tugniwin ittwagzemen s telt-tiswiɣin. Igezman n daxel skanen-d tiqecwalin timeẓẓyanin, yettwaselken s wudem n tzemmurt (volcan) i uḥila, akked wudem n lkenz n ddheb i lqerruc akked tefelfelt. Asnulfu-agi d asmekti n zik, mi tilit tzemmurin (ipisan) qeddrent am ddheb. Ammud-agi yettwaxdem s lkarton, yezmer ad yeqqim ɣer deffir m'ara tettwaččet chokola.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Enkindle Ammud n Chocolate d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Enkindle Ammud n Chocolate ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Enkindle Ammud n Chocolate yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Tigejdiwin & Akemmus: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Tibzimin: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Tasnakta n Ufares: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Asewḥel n Usnulfu: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Anadi: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Aseḥbiber: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Tanzagt n Usenfar: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Tanila n Umahil: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Imsuren n Tugniwin: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019