Birds and Coffee Agenduy sɣur Kristina Pacesaite

Birds and Coffee Agenduy sɣur Kristina Pacesaite d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Birds and Coffee Agenduy

sɣur Kristina Pacesaite

Amsaɣ: Kavos gurmanai

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

24,434

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #106477

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Birds and Coffee Agenduy

Yal afaris yesεa azal n ugenduy ameɣtu. S usnulfu n ugenduy-agi, anemhal iεawen takebbabint n tesmi n lqahwa iwuriwen ad taweḍ ɣer yemdanen imaynuten i yettqadaren lqahwa n tɣara taεlayt u yettεassanen aɣbalu-ines. S ufkan n temlilt tamaynut i ugenduy, anemhal yettεaraḍ ad yessemɣer azal n lqahwa yettwaxedmen s ufus i d-yusan seg meṛṛa imnezwan. Agget n useqdec n tugniwin n yegḍaḍ n yal tamurt yebna ɣef lɣella-nsen d talmest n uxeddem s ufus i d-ttakkent i ufaris uneggaru. Lkaɣeḍ kraft d ini aberkan aẓidan n tugniwin xeddment ula d nutenti i yiwet n tmuɣli.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Birds and Coffee Agenduy d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Birds and Coffee Agenduy ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Tigejdiwin & Akemmus: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tibzimin: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Tasnakta n Ufares: Digital printing on kraft paper
Asewḥel n Usnulfu: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Anadi: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Aseḥbiber: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Tanzagt n Usenfar: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Tanila n Umahil: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Igmamen n Terbaɛt: Kristina Pacesaite