Cilly Aḥraz n Yeɣsan n Waman n Tissit sɣur Guangzhou Cheung Ying Design Co., Ltd.

Cilly Aḥraz n Yeɣsan n Waman n Tissit sɣur Guangzhou Cheung Ying Design Co., Ltd. d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2021

Cilly Aḥraz n Yeɣsan n Waman n Tissit

sɣur Guangzhou Cheung Ying Design Co., Ltd.

Amsaɣ: Guangzhou Cheung Ying Design Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,467

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #110699

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cilly Aḥraz n Yeɣsan n Waman n Tissit

Cilly d asuneɣ n uḥraz i uɣbalu n waman n rosa roxburghii, iwumi ittwaḥraz i imseflaḥen imeẓyanen. Aman-agi ttwaxedmen akken ad zzizdigen aqemmuc deg wass n učči, s tuffirt n lmizan azadiɣ akked wayen isefkan asfaylu i lɛafit. Aḥraz-agi d yiwen n weqbuc n alumidyum s tazwart n 245 ml. Weqbuc-agi yeṭṭafar 65 mm deg wezwer, 65 mm deg tehri akked 95 mm deg wuzzal. Tugniwin-agi cudent gar wemsal n graffiti akked wemsal n pop art. Isem n tqendyart yettwasbadu deg ugbur asudlan n uneɣ n waman i yesfaḍen. Initen izuranen imseknafen sɛan azal n weqbuc-agi ammud d amaynut ɣef yimseɣaren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Cilly Aḥraz n Yeɣsan n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Cilly Aḥraz n Yeɣsan n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Cilly Aḥraz n Yeɣsan n Waman n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Tigejdiwin & Akemmus: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tibzimin: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Tasnakta n Ufares: The design material is made of aluminum can.
Asewḥel n Usnulfu: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Anadi: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Aseḥbiber: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Tanzagt n Usenfar: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Tanila n Umahil: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Igmamen n Terbaɛt: Creative Director: Zhiji Dong
Designer: Lu Gu