Rosa Roxburghii Asemsegdel n lqahwa n latay sɣur Guangzhou Cheung Ying Design Co., Ltd.

Rosa Roxburghii Asemsegdel n lqahwa n latay sɣur Guangzhou Cheung Ying Design Co., Ltd. d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2021

Rosa Roxburghii Asemsegdel n lqahwa n latay

sɣur Guangzhou Cheung Ying Design Co., Ltd.

Amsaɣ: Guangzhou Cheung Ying Design Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

28,750

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #111732

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Rosa Roxburghii Asemsegdel n lqahwa n latay

Rosa Roxburghii d asemsegdel i yettwaxedmen i tissit n latay deg tqerɛet n uzzal. Aḥessab-is d aqvu n aluminyum yesɛan 65 mm n teɣzi, 65 mm n tehri akked 95 mm n leqrar, yesɛa daɣen akessar n 245 ml. Tunuɣin sseqdacent asuneɣ s ubrid ašinwa n tebḥirt n latay n rosa roxburghii, i d-yesbegginen leḥder yettwarran seg uẓẓu ar ufran n lḥawaǧ. Iferdisen n ṣṣenɛa taqburt tašinwat akked yini azeggaɣ n lfal yelhan i yebnan udem-is. Asemsegdel-a yettwaxdem iwakken ad yefk i lfayda-a timmadit ibanen, ad d-yessken tazmert, taɣara tagamant, tudert akked usnerni n lweṛt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Rosa Roxburghii Asemsegdel n lqahwa n latay d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Rosa Roxburghii Asemsegdel n lqahwa n latay ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Tigejdiwin & Akemmus: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tibzimin: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tasnakta n Ufares: The design material is made of aluminum can.
Asewḥel n Usnulfu: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Anadi: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Aseḥbiber: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Tanzagt n Usenfar: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Tanila n Umahil: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Igmamen n Terbaɛt: Creative Director: Zhiji Dong
Designer: Lu Gu