Kum-Kum Akemmus n Waman sɣur Backbone Branding d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2021
Kum-Kum Akemmus n Waman
sɣur Backbone Branding
Amsaɣ: Backbone Branding
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #111780Afeṣṣel
Ɣef Kum-Kum Akemmus n Waman
Taqeṛṛuyt-a tesɛa tiqṭṛa timseddayin deg ṛebɛa n dduṛat-is, snat ttaraḥent ɣer ufella d snat ɣer wadda, i d-yesmunen talɣa n waman deg umussu-nnes. Ɣef tewzellit d ulugu, Backbone Branding yerna-d amezdeg gar n tewzellit d tqeṛṛuyt teččuṛen, ayen i d-yesseknen azedgan d tnuklit n waman deg umussu-nnes. Ini azegzaw n tewzellit n deffir yemṣaḍa s tlwit akked tqeṛṛuyt, s tebrikt n tafat deg waman, yessekkan-d taqeṛṛuyt, ulugu amellal n teγemsa fell-s tewzellit tazeddigt yettban-d s tewzellit n deffir i yesɛan ini azegzaw.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Kum-Kum Akemmus n Waman d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Kum-Kum Akemmus n Waman ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Tigejdiwin & Akemmus
- Width 65mm x Depth 55mm x Height 320mm
- Tibzimin
- water, transparency, minimalism, structure, packaging, design, dynamics
- Tasnakta n Ufares
- PET bottle
Transparent label - Asewḥel n Usnulfu
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Anadi
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Aseḥbiber
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Tanzagt n Usenfar
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Tanila n Umahil
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Igmamen n Terbaɛt
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Imsuren n Tugniwin
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
Yettwaxellṣen
Snirem Seld Designers.org
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