Tanaka 1789 X Chartier Sake Blend 001 TasnaẓFunction tamezwarut: Taɣlaft n tqerɛet n sake sɣur Laurent Hainaut d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2021
Tanaka 1789 X Chartier Sake Blend 001 TasnaẓFunction tamezwarut: Taɣlaft n tqerɛet n sake
sɣur Laurent Hainaut
Amsaɣ: Tanaka 1789 X Chartier
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #112010Afeṣṣel
Ɣef Tanaka 1789 X Chartier Sake Blend 001 TasnaẓFunction tamezwarut: Taɣlaft n tqerɛet n sake
Tanaka 1789 X Chartier Sake Blend 001 d taɣlaft i tɣimit n usmezgi n sake. Tabzimt tessers-d aẓeṭṭa aberkan ɣef uberkan i d-yekkan seg leḥyuḍ n Tanaka Brewery, d amedya n tarrayt n lebni Kura seg tallit n Edo. Aẓeṭṭa yettwasekles am tferniyin i tqerɛet, yettwaheggan-d d aḍris n sḍis n izuraren, d azamul n tussna n rriḥa. Aberkan d umellal ttwaseqdacen acku snat n temyagayin sɛant sit-agi n yiniten, tiqerɛtin tiberkanin ttwaḥerzent i sake n leɛli. Snat n yismawen msaddan s uzenzeɣ i d-yekkan seg usekkil A yellan gar-asen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Tanaka 1789 X Chartier Sake Blend 001 TasnaẓFunction tamezwarut: Taɣlaft n tqerɛet n sake d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tanaka 1789 X Chartier Sake Blend 001 TasnaẓFunction tamezwarut: Taɣlaft n tqerɛet n sake ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Tasnakta n Ufares
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Aseḥbiber
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Igmamen n Terbaɛt
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
