Zhanggong Times Tazrigt n Uceqfan n Liquor sɣur Wen Liu

Zhanggong Times Tazrigt n Uceqfan n Liquor sɣur Wen Liu d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Zhanggong Times Tazrigt n Uceqfan n Liquor

sɣur Wen Liu

Amsaɣ: Jiangxi Zhanggong Liquor Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

17,137

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #112289

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zhanggong Times Tazrigt n Uceqfan n Liquor

Zhanggong Times d takonseption n uceqfan i yiwen n Baijiu i d-yettwaselken deg tmurt n Jiangxi, Ccinwa. Taqarabt tettwaxdem s ccinu s uɣawi asemdan. Zdat n tqecwalt tettwasexdem tekaɣeḍt tuɣeblant, ma d alugu agejdan yettwasers ɣef tebḍart n uzrar. Takonseption tesnufuy tibudt-ines seg Ganzhou, yettwassnen d amezwaru n yidles azuggaɣ. Azuggaɣ yettwasexdem d ini n rmuz, yemlal akked ugraf uslig. Yiwen n usugen amsalay yesbeggen iferdisen n tmurt d umezruy n tmurt, deg-sen wasif n Gan. Aceqfan yesɛa lqedd n 160 s 120 s 330 n yimilimitren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Zhanggong Times Tazrigt n Uceqfan n Liquor d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Zhanggong Times Tazrigt n Uceqfan n Liquor ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Tigejdiwin & Akemmus: 160mm*120mm*330mm
Tibzimin: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Tasnakta n Ufares: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Asewḥel n Usnulfu: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Anadi: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Aseḥbiber: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Tanzagt n Usenfar: The project started in May 2020 and finished in August 2020 in Shenzhen.
Tanila n Umahil: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Igmamen n Terbaɛt: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Imsuren n Tugniwin: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.