Beltur Go Aselka n Učči sɣur Musa Celik d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Beltur Go Aselka n Učči

sɣur Musa Celik

Amsaɣ: Beltur

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

14,560

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #112421

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Beltur Go Aselka n Učči

Beltur Go d asisin n usellek n učči akked tissit i yettwaxedmen i useqdec deg tebḥirin tiwesɛanin n temdinin. Asenduq n učči yezmer ad d-yettwasers ɣef tkeddact n tissit, kra n usebbaḍu ad iɛeddi ger tebḥirt n usendduq, akken učči d tissit ad ttwaṭṭfen s ufus wa. Timḍelalin timeẓẓyanin yettwafeḍlen ɣef usendduq zemrent ad d-ldint akken ad ṭṭfent isebbaḍen. Asendduq n učči yezmer daɣen ad yettwaseqdec weḥd-s, s tqecwalt yellan ɣef ufella-s. Akk iḥricen ttwaxedmen s waṭas n warraq n Bristol n 350 grams s tsuffeɣt offset, akked warraq ittɛawaḍen amḍiq n plastik akken ad yessenqes seg wayen n plastik yettwaḍeggren. Yal aserket yettas-d s wudem asawlan i tuqqna tafessast n uskerkes akked unaqel.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Beltur Go Aselka n Učči d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Beltur Go Aselka n Učči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Tigejdiwin & Akemmus: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tibzimin: Snack, Take Away, Food Box, On The Go
Tasnakta n Ufares: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Asewḥel n Usnulfu: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Anadi: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Aseḥbiber: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Tanzagt n Usenfar: The project took place between June 2020 and August 2020 in Istanbul.
Tanila n Umahil: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Igmamen n Terbaɛt: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Imsuren n Tugniwin: All photos taken by Musa Çelik.