New HQ New Rules Primary Function: Anagraw n tfirmisin sɣur Hd Communication Kft. d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2021
New HQ New Rules Primary Function: Anagraw n tfirmisin
Amsaɣ: Magyar Telekom
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #112485Afeṣṣel
Ɣef New HQ New Rules Primary Function: Anagraw n tfirmisin
New HQ New Rules d anagraw n tfirmisin i yettwaxedmen i wexxam amaqran amaynut n Magyar Telekom. Tirmisin-a d asentem n tilγwγiwin γef tikli deg lbiru. Aγewwas d azedgan maca yeččur d urar, s wakka tilγwγiwin ttbanent-d am tinni i k-id-inecden mačči am tinni i d-yumṛen. Tugniwin ttbegginent-d liḥalat n yal ass deg lbiru s ṭṭeḥk d wallal amdan. Aγanib aklasiki yemgarad d teγzi akked ṣṣifa tatrart n lebni. Iswi d asuffeγ n teffelt taɣ.wsanant srid akked usemhel n yemdanen ad ḍefren tilγwγiwin s ucmumeḥ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
New HQ New Rules Primary Function: Anagraw n tfirmisin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. New HQ New Rules Primary Function: Anagraw n tfirmisin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tibzimin
- Office building, Signage, Illustration, Design, System of Norm
- Aseḥbiber
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Tanzagt n Usenfar
- Permanent
- Igmamen n Terbaɛt
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Yettwaxellṣen
Snirem Seld Designers.org
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