Low Classic Tamahilt n Umatu sɣur Yaman Hu

Low Classic Tamahilt n Umatu sɣur Yaman Hu d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2021

Low Classic Tamahilt n Umatu

sɣur Yaman Hu

Amsaɣ: Low Classic

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

13,934

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #113244

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Low Classic Tamahilt n Umatu

Low Classic d tamahilt n umatu i d-yettwaxdamen i yiwet n tmarka n rregt tilellit. Tamahilt-agi tettak-d asirem seg tesninigin n rregt n useggasen n 1980. Yettwasqedec-d ugur n yinawen ur nesserɣ ara akked usebded ur neqbil ara aẓrag agejdan. Tira tettwazcam-d s ubrid unẓiḥ, temlal akked tɣunam ihi. Ayagi i d ameslay agejdan n tmerna. Ttwaseddun-d tiferkatin ittwasiwlen d wid n tsegzawt, am tikta, tugniwin n imedyaten n tmezdaɣ, e-tabratin d tzeṣṣut n web. Tiferkatin ittwasiwlen bnant-d ɣef lkaɣeḭ yettwarekban war lelyan icqiren. Uraz d asenneɛ n uskan aqdim s wudem anmagg iwezlen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Low Classic Tamahilt n Umatu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Low Classic Tamahilt n Umatu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Tigejdiwin & Akemmus: 1920px*1280px
Tibzimin: Identity, digital design, fashion, typography
Tasnakta n Ufares: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Asewḥel n Usnulfu: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Anadi: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Aseḥbiber: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Tanzagt n Usenfar: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Tanila n Umahil: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Igmamen n Terbaɛt: Creative Director: Yaman Hu
Designer: Yaman Hu