Action Means Everything Affic n Teɣerma sɣur Hsiao-Wen Hu

Action Means Everything Affic n Teɣerma sɣur Hsiao-Wen Hu d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

Action Means Everything Affic n Teɣerma

sɣur Hsiao-Wen Hu

Amsaɣ: Hsiao-Wen Hu

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #114235

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Action Means Everything Affic n Teɣerma

Asumer-agi n teɣerma yettmeslay ɣef wazal n tigawin ugar n tilɣa tilemẓiyin, yesɛa iwakken ad iẓren medden ibeddilen d usnerni n tezmert i d-yewwin uttekki urmid. D asenfaṛ i yebdan s yiman-is i yetteddun d asmekti udmawan i umseggi ɣef wazal n tikci, daɣen d tiririt i umussu anmetti n wakud-nni.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Action Means Everything Affic n Teɣerma d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Action Means Everything Affic n Teɣerma ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Tigejdiwin & Akemmus: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tibzimin: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Tasnakta n Ufares: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Asewḥel n Usnulfu: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Aseḥbiber: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Tanila n Umahil: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Ɣeṛ tabḍert n tɣamsa

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