Organic Rice Aḍebsi sɣur Kazuo Fukushima and Haruka Takeuchi

Organic Rice Aḍebsi sɣur Kazuo Fukushima and Haruka Takeuchi d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Organic Rice Aḍebsi

sɣur Kazuo Fukushima and Haruka Takeuchi

Amsaɣ: China State Farms Agribusiness Corp

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

32,349

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #114666

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Organic Rice Aḍebsi

Asenfar-agi yesgenzu tisemhiyin n wid yesserrayen amaṣi iffazen deg Wuchang. Tikti n usefrek d taferruṭ n wureɣ agaman. Yerna-d usefrek i yettwaqqnen ɣer tmezrit anda taɣult tameqqrant n umaṣi tettwali d tawraɣt. Agenduz-agi d tasutert n tferruṭ n wureɣ n umaṣi. Ihi talɣa n ugenduz s uvidu d tamsirt am ukubu. Daɣen, tunuɣt n ubṛiḍ i d-iselmaden tafellaḥt tagmant. D asefrek i yesgenzan s wudem aɣerfan azal n tfellaḥt tagmant deg Wuchang.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Organic Rice Aḍebsi d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Organic Rice Aḍebsi ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Tigejdiwin & Akemmus: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tibzimin: Organic, Rice, Package, China, Duck
Tasnakta n Ufares: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Asewḥel n Usnulfu: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Anadi: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Aseḥbiber: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Tanzagt n Usenfar: The project started in September 2019 and finished in September 2020 in Shanghai.
Tanila n Umahil: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Ibrivan: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Igmamen n Terbaɛt: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Imsuren n Tugniwin: Image: Photographer zhu Jie