Zhuliguan Hote Alugu n usensu sɣur Zhongxiang Zheng

Zhuliguan Hote Alugu n usensu sɣur Zhongxiang Zheng d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2021

Zhuliguan Hote Alugu n usensu

sɣur Zhongxiang Zheng

Amsaɣ: Zhongxiang Zheng

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,284

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #114786

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zhuliguan Hote Alugu n usensu

Zhuliguan d asensu s usenṭal yettekkin ɣef tdelsit n bambou. Tneɣreft-a tettban am bambou d tiččiḍin, teǧǧa imdanen ad rǧun tazwara n tikli tamaynut. Alugu-a yesken-d talɣa seg ulac ɣer wayen yellan, i d-yekkan si tfelsuft n Taoism. Abeddel-ines yegber tafelsuft n Taoism achinwi aqbur "Seg Tao, yettwalu-d Yiwen. Seg Yiwen, sin; Seg sin, kraḍ; Seg kraḍ, agensu yettwaxelqen", yesken-d belli "Abrid n Tao yeṭṭafaṛ agama".

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Zhuliguan Hote Alugu n usensu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Zhuliguan Hote Alugu n usensu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Tigejdiwin & Akemmus: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tibzimin: Brand , Research , Hotel , Logo , Culture
Tasnakta n Ufares: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Asewḥel n Usnulfu: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Anadi: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Aseḥbiber: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Tanzagt n Usenfar: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Tanila n Umahil: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Ibrivan: Trademark (2019) Zhongxiang Zheng
Imsuren n Tugniwin: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.